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Midfield Marketing

Poor event sponsorship can cost a lot more than you think: a major fail for pharma/biotech companies

Brands today seek new and exciting ways to stand out and event sponsorships can provide these opportunities. That's why it's mind-bo

Poor event sponsorship can cost a lot more than you think: a major fail for pharma/biotech companies

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Every adventure requires a first step. This one has been decades in the making.

Every adventure requires a first step. This one has been decades in the making.

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This isn’t a political post.

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Poor event sponsorship can cost a lot more than you think: a major fail for pharma/biotech companies

Wow. Abby Wambach goes for gold in her commencement speech

"I Apologize." A Lesson in Accountability

When the social media associate saves the day: a re-imagining of when Novartis learned they might be

This isn't what you think.

A Communications Fail for The White House Correspondents Dinner

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