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Midfield Marketing

Free your mind from constraints...and old ways of thinking.

Nabisco redesigns their animal cracker packaging due to pressure from PETA. They ultimately got a better design that's more relevant for

Free your mind from constraints...and old ways of thinking.

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Every adventure requires a first step. This one has been decades in the making.

Every adventure requires a first step. This one has been decades in the making.

Recent Posts

This isn’t a political post.

Free your mind from constraints...and old ways of thinking.

The Highs and Lows of Life with Type 1 Diabetes

Stay Thirsty My Friend! A special birthday blog dedicated to the fete of Day Drinking.

Poor event sponsorship can cost a lot more than you think: a major fail for pharma/biotech companies

Wow. Abby Wambach goes for gold in her commencement speech

"I Apologize." A Lesson in Accountability

When the social media associate saves the day: a re-imagining of when Novartis learned they might be

This isn't what you think.

A Communications Fail for The White House Correspondents Dinner

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