Stay Thirsty My Friend! A special birthday blog dedicated to the fete of Day Drinking.
I have a dear friend who, like me, is a lifelong marketer. Our friendship has confirmed my suspicions that while marketers can turn the...
When the social media associate saves the day: a re-imagining of when Novartis learned they might be
As a marketing professional, I have been part of so many business pitches that every time I see a new marketing campaign unfold, I...
