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Midfield Marketing

Feeding the Content Marketing Beast? Don't forget to heat up the leftovers!

Now more than ever, the Beast is hungry. To keep our brand, company, product or service top of mind, we need to feed the Beast—more,...

Feeding the Content Marketing Beast? Don't forget to heat up the leftovers!

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Every adventure requires a first step. This one has been decades in the making.

Every adventure requires a first step. This one has been decades in the making.

Recent Posts

This isn’t a political post.

Free your mind from constraints...and old ways of thinking.

The Highs and Lows of Life with Type 1 Diabetes

Stay Thirsty My Friend! A special birthday blog dedicated to the fete of Day Drinking.

Poor event sponsorship can cost a lot more than you think: a major fail for pharma/biotech companies

Wow. Abby Wambach goes for gold in her commencement speech

"I Apologize." A Lesson in Accountability

When the social media associate saves the day: a re-imagining of when Novartis learned they might be

This isn't what you think.

A Communications Fail for The White House Correspondents Dinner

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